What’s in a name?

What’s in a name? Kalona SuperNatural: The evolution of a great brand.

We started our company in 2005 in Kalona, Iowa—home to several small farms, owned and managed by Amish and Mennonite families. Many of these farmers have rejected modern conveniences such as electricity or automobiles, and none use chemicals, chemical fertilizers, herbicides, or pesticides on their farms. They live and work on their land, creating a sustainable lifestyle that is a most natural fit for the products we produce.

In 2005, we began selling milk from these families under the Farmer’s All Natural Creamery brand. We knew then that we had a much different product than the other jugs of milk on the shelf. We don’t homogenize our milk—our customers love the cream plug at the top of the bottle. Our milk is VAT pasteurized at 145 degrees Fahreheit, the lowest temperature possible and the best way to ensure the end product tastes as close as pasteurized milk can get to farm fresh flavor.

The Kalona SuperNatural™ brand was launched in 2010. Many of our loyal customers (including a chef from Rick Bayless’ Frontera Grill in Chicago, one of our favorites!) called and emailed to make sure that we hadn’t changed our products, processes or been acquired by a big company.

The answer is NO! We’re the same small company, working with the same small family farms in Kalona, producing food that we are incredibly proud to bring to you and your families.

We simply wanted to capture what was the most important attribute of our products – the natural process that makes them taste so good. We had an amazing team come in and help us design new packaging that combines a modern look, bright, eye-catching colors with hand-drawn pictures, and we think they’re pretty great.

So if you have any questions about our new brand, please feel free to write us or leave a comment here. We know a lot of you miss the old-fashioned look and feel of our old packaging, but we hope you’ll keep enjoying our Kalona SuperNatural products all the same.

Let us know what you think!